The Campaign


In partnership with the Emmy-award winning documentary series, Years of Living Dangerously, in summer 2016 we launched the national Put A Price On It campaign. The overarching goal of the campaign is to put a price on carbon pollution by mobilizing the support of generations most affected by climate change: young people. The campaign blends youth-led, grassroots organizing with innovative communications tactics, including film, social media, and celebrity endorsements.

The Put A Price On It campaign is growing fast, as more and more young people recognize that this is the time to act on climate, and their voices are powerful. Student leaders are working together to engage their peers, secure university endorsements, and lobby their representatives. We publish their stories, highlight celebrity endorsements, and use creative events to recruit new supporters to the campaign.  

Since the launch of the campaign, we have empowered students on 110 campuses to advocate for carbon pricing, secured endorsements from 50 college and university presidents, and been featured in outlets including The Hill, E&E News, and Grist.

In 2019, we are working to accomplish the following three goals: 

1. Recruit, train, and support young leaders across the country to effectively advocate for strong and equitable climate policy.

2: Secure state-level carbon pricing wins by mobilizing students and millennials to engage in legislative efforts.

3: Amplify youth climate leadership in the U.S. by reaching millions of people via social media, creative initiatives, and film.

To get involved, please visit our Opportunities page or sign up to volunteer